Your website should be able to do all of these critical marketing tasks:
- Present your company to new customers who know very little (or nothing) about you.
- Reflect the rest of your company’s identity system
- Give customers a clear idea of how you can help them – whether you offer a product or a service, customers need to know how you can meet their needs
- Your website should guide customers to the next step, whether it’s a purchase, a contact or whatever works best for you.
- When you use tools like Pay-Per-Click advertising, you will be paying to direct people to your website, so your website must carry its weight or you are wasting your money.
- Your website should have a contact form that is easy to find and should include all of your other contact information.
- A website should work well with all other forms of internet marketing, including search engines like Google and social marketing tools like Facebook or Twitter.
- It should be capable of collecting email addresses for your email newsletter.
- Your website should be one of the main tools for highlighting your video marketing.